Anita Roddick: Successfully in business with Heart

In the UK there is a modern office-style Chinese architecture specially designed environmentally friendly. Electricity derived from wind and produces less waste. This office has a branch store business in 1750 as many as 50 different countries. This office is the headquarters of "The Body Shop", which started by the leader Anita Roddick in 1976.

Anita Roddick first decided to make a small business hotel with only 8 rooms. This effort is successful, and then she and her husband decided to open a restaurant business. After 3 years of doing business, they then felt tired because of their restaurant business is hard work. Anita finally decided to open a shop (store) in their city, Littlehampton.

He decided to open a cosmetics shop, but made from natural materials and natural. Eventually he worked with a chemist to realize that desire. Anita then borrowed £ 4000 from the bank and began to prepare his new shop, painted in green (typical of today), and named his store The Body Shop.

Interesting thing happened when he opened this shop, could be debated by the funeral business is located near his business ventures, because they think the name of the Body Shop will harm their business. Anita initially worried, but eventually he contacted the local newspaper and tell the fate that happened, the woman who just wants to open a small business. Finally, the funeral business is not to be disputed that, and Anita even get a free promotion in the local newspaper.
Business shop selling enough, though to begin with hard work. Anita thinks that he must collect 300 pounds per week in order to succeed. In

first day, Anita got 130 pounds and was very pleased. But he also kept trying. Once upon a time he was spraying perfume all the way to his shop so that people interested in visiting the shop.
Summer of 1976 when it was very hot, and Anita saw the opportunity to sell and sun-block cream to relieve fatigue in the legs. This product sells, so he decided to return borrowed £ 4000 this time to local businessman Ian Mc Glinn requesting ownership of half of Anita business. This is a very appropriate decision because 20 years later half of this business through the 100 million dollars!

A friend who saw the success of the Body Shop intend to open the Body Shop and Anita selling. Anita finally saw this opportunity. She and her husband started looking for people who wish to set up The Body Shop and sharing of profits until finally emerging of branches of The Body Shop in England.

In addition to successfully run the business until recently, Anita is also active in society and the Green Peace campaign to various countries for environmental rescue efforts.